Fernanda has a gift for turning the ordinary into the extraordinary. As the owner of Crafty Crafts, she creates personalized mugs, notebooks, and cards with a unique personalized touch. But for a long time, while her products were beautiful, the foundation of her business was fragile.
Like many talented entrepreneurs, Fernanda struggled with “the numbers.” Her personal and business finances were mixed together. Without a clear view of her income and expenses, she felt stagnant. She knew she was working hard, but she couldn’t see the progress.
Everything changed when a friend recommended the business training program at Mentors International.
Over six months of training and one-on-one mentoring, Fernanda didn’t just learn how to use a spreadsheet; she learned how to think like a boss. With her mentor’s guidance, she finally separated her accounts. For the first time, she could see her profits clearly, which allowed her to start saving and reinvesting in new machinery and supplies.
The most profound transformation, however, wasn’t financial; it was personal. Empowered with new confidence from her mentor, Fernanda appeared on Channel 6 to share her entrepreneurial journey.
Today, Fernanda is focused on her dream of opening a standalone store for Crafty Crafts. She isn’t just building a business; she is building a sustainable future for her family.
Fernanda has moved from “just getting by” to leading with determination.
